About Us

Welcome to Nickel City Natural, where the heart of Buffalo meets the power of nature. Founded by Stephen Pochatko, a lifelong fitness enthusiast and coach, our brand is driven by a passion for strength, sustainability, and community.

At Nickel City Natural, we’re inspired by the hardworking, no-nonsense spirit of Buffalo – a city that thrives on resilience and pride. It’s this very ethos that fuels our commitment to creating fitness apparel that’s built to perform, while staying true to the values we hold dear.

Bamboo is at the core of everything we do. Known for its strength, breathability, and eco-friendliness, bamboo fibers create gear that moves with you through every rep, sprint, and stretch. It’s soft, durable, and naturally moisture-wicking, making it the ideal fabric for those who push their limits, yet care about the planet. We’ve carefully chosen bamboo because we believe in sustainability that doesn’t compromise on quality or performance.

For Stephen, fitness isn’t just a passion – it’s a way of life. As a coach, he’s seen firsthand how the right gear can elevate an athlete’s performance. That’s why our designs combine the best of form and function: apparel that works as hard as you do, while offering the comfort and durability you deserve.

At Nickel City Natural, we’re more than just a fitness brand – we’re a reflection of Buffalo’s values: strength, community, and authenticity. We believe in supporting the local spirit while offering eco-conscious, high-performance gear for every type of active lifestyle. Whether you’re lifting, running, or taking on the day with determination, our apparel is designed to help you perform at your best.

Join us as we embrace natural materials, the spirit of Buffalo, and a commitment to a sustainable future. Together, we’re building something strong – inside and out.